OPPO Launches its Flagship Phone the Find X and Expands into Europe
Lahore, 20th June 2018: OPPO, a leading global smartphone brand, launched the OPPO Find X at the Louvre Museum in Paris. The Find X is OPPO’s flagship smartphone, with a breakthrough design and full array of innovative technologies that highlight the company’s constant pursuit and exploration of the future smartphone. It will also be launch soon in South Asia.
OPPO also announced a global, strategic partnership with Automobili Lamborghini S.p.A. (“Lamborghini”) at the Find X launch. This is the first exclusive strategic partnership between a leading smartphone brand and a premium supercar brand. The OPPO Find X Automobile Lamborghini Edition was unveiled at the event.
During the event, OPPO also officially announced its entrance into the European market to broaden OPPO’s overseas presence. France, Italy, Spain and the Netherlands are the first four European markets slated for OPPO products.
OPPO Find X Perfects the Fusion of Art and Technology
Powered by the Qualcomm® Snapdragon™ 845 mobile platform, the OPPO Find X has a 6.42-inch panoramic arc screen with an industry-leading screen ratio of 93.8 percent and features full stealth 3D cameras on the front and back of the smartphone body. The Stealth 3D Cameras use a sliding structure that gives the phone a natural, seamless design for unparalleled smooth handling. Moreover, the OPPO Find X boasts 16MP and 20MP Dual Cameras and a Color OS 5.1 AI Intuitive System.
The Find X features OPPO’s “O-Face” facial recognition technology that uses structured light for facial identification. The technology is 20x more secure than fingerprint security and is useful for mobile payments. Thanks to a partnership between OPPO and Alibaba, Alipay payment is available for financial transactions on the Find X. OPPO’s O-Face technology also provides users more lifelike and natural 3D camera effects for superior photo editing and Omoji 3D facial expression functionality for social and chat apps.
OPPO and Automobili Lamborghini Form a Global Strategic Partnership, Benefiting Users Worldwide
The partnership between OPPO and Automobili Lamborghini covers a broad range of areas, including product, design, technology, business operations, and marketing. The cooperation will not only provide users around the world more powerful products, but it will also benefit the automobile and smartphone industries, helping them to deepen advancements in smart technologies.
The OPPO Find X Automobili Lamborghini Edition, collaboration between the two companies, supports SuperVOOC Flash Charge technology and displays gradient carbon fiber texture which crafted by special technique. In the future, OPPO and Automobili Lamborghini will continue to explore the possibilities of using OPPO VOOC technology in Automobili Lamborghini sports cars.
“Chinese smartphone manufacturers are rapidly emerging players globally, and OPPO is an exceptional example of this trend. OPPO and Automobili Lamborghini both strive for a blend of science, technology, and art to delight our customers, and we are thrilled to build this broad and strategic partnership together,” said Katia Bassi, CMO of Automobili Lamborghini, “The launch of the OPPO Find X Automobili Lamborghini Edition marks the first step of our collaboration. The Find X is a remarkable combination of art and technology, and we hope that it will truly impress our customers”.
OPPO Enters Europe, Adding Four Countries to its Global Business
Starting from France, Italy, Spain, and the Netherlands, OPPO plans to expand to more markets in Europe step by step. To gain a greater understanding of the needs of European consumers, OPPO will set up teams with 90 percent of the staff coming from local regions.
“This year is a major milestone for OPPO, as we further accelerate our overseas business expansion with entry into Europe,” said Alen Wu, Vice President of OPPO. “We will fully leverage our extensive global experience to reach consumers in Europe and provide them unparalleled, high-quality smartphones.”
“Qualcomm and OPPO have a long-standing strategic partnership. We have been impressed with OPPO’s commitment to the consumers and its dedication to innovate to meet their needs,” said Cristiano Amon, President of Qualcomm Incorporated. “The Snapdragon™ 845 mobile platform powers the most innovative AI functions, enhanced performance and powerful battery features on the OPPO Find X. OPPO is going to truly surprise European consumers.”
OPPO has identified five regional markets for its overseas business operations, including Europe, Asia-Pacific, South Asia, Southeast Asia, and the Middle East and Africa (MEA). It will appoint a regional business leader for each market who will build and lead independent management, operations, and product teams.
OPPO is an ever-evolving global smartphone brand dedicated to delivering customers with the most extraordinary experience through innovative technology, meticulous design and camera expertise.
For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
In line with its deep insight of young people’s behaviour, OPPO first launched selfie-focused smartphones in 2016 – Selfie Expert F series in Pakistan. Its first batch of products received a warm welcome and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. In 2017, OPPO introduced A.I. to the front camera and is leading a brand new era of the selfie. By now, OPPO provides excellent smartphone photography experience to more and more young people around the world.
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