Reasons of Why Apps are Important
A Mobile Application or App is a program that is installed on the client’s Smartphone or Tablet. In this way the App becomes part of the cell phone, a privileged place in which every brand would want to be. in this article we are going to discuss that reasons of why mobile apps are important.
1. Always available
Apps are important because the App is installed on the Smartphone or Tablet, accessible to be used immediately, unlike a website that requires opening a browser and search the site – without mentioning that typing on the screen and often moving is more difficult.
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2. Optimized content
Apps are important because the content that people can access through the App does not necessarily have to be the same as that of the website. This is a key element to consider since an important challenge for the App is to be practical and useful, in order to stay installed on the Smartphone, so the content has to be optimized for the size and usage scenarios of a Smartphone. , avoiding doing too many other things that the user does not care about and that blur the interesting.
3. Presence in the stores – Help to know our business
Apps are important because our App will be seen by many more people in different application stores like iTunes, Google Play, etc. Only Apple and Google have millions of searches per day. This fact will make our company appear in the organic searches made from mobile devices and like the previous point; it will also contribute to the image of the brand.
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4. And most importantly, generates “Engagement”
Apps are important because it gives companies the possibility to participate with their customers in real time, according to the location, the schedule and their tastes, providing the opportunity to create a profile and respond under it.
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