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Volkswagen to be Available in Pakistan Soon as it Signs Contract with Pakistan Premier Motors

Volkswagen to be Available in Pakistan Soon as it Signs Contract with Pakistan Premier Motors

We are all familiar with Volkswagen, thanks to movies and the Internet. But, could never buy it in Pakistan because it was not available. Volkswagen is a German automaker founded on 28th May 1937. It was founded by the German Labour Front under Adolf Hitler before the second world war. In 2016 it was the largest automaker according to worldwide sales.

The first car Volkswagen manufactured was the Volkswagen Beetle. Back in the 1930s a lot of people did not own cars because they were expensive and luxurious. Volkswagen hence was the project that targetted the normal people. ‘Volkswagen’ is German for people’s car. Today, Volkswagen still makes regular cars instead of luxury ones.

Volkswagen

Now Volkswagen is also looking to hit the Pakistani market. Upon speculation and research for months, Volkswagen has decided to start a business in Pakistan’s automotive industry. It has already signed the final legal agreement with Pakistan Premier Motors Ltd (PML). The announcement was made on 7th November 2018. Manufacturing of commercial vehicles will be in Karachi under the licensing contract of CKD. Premier Motors will be setting up a production plant in Karachi to manufacture the automobiles.
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The Commercial Section, Berlin has been participating actively with the VW and PML since 22 June 2017. Two years ago in June, the letter of intent was first signed. Now the German automotive giant has decided to bring investment to Pakistan. Volkswagen products are considered to bring great revenues. This initiative will be a great addition in Pakistan’s automotive sector. This could help bridge the gap of vehicle supply in the country.
Volkswagen

The impact that this move by Volkswagen will have on Pakistan’s economy would be huge. It will not only generate revenues but increase competition in the market. More economic activity further leads to greater returns. This is a huge deal for Pakistan. Moreover, this will also be contributing to the GDP of the country. No wonder, there has been great excitement in the local automotive industry.

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