HUAWEI AND HONOR REVEALS THEIR LATEST DUAL BRAND STRATEGY
Richard Yu, CEO of Huawei’s Consumer division, has reported the new double brand technique for Huawei and Honor gadgets. This expands on his key objectives from 2012 that have been executed effectively.
The Dual Brand Strategy:
Huawei needs to be the biggest cell phone producer on the planet. The objective for Honor is to pursue intently, going for the fourth biggest brand all-inclusive and second spot in China. Huawei and Honor will work near create inventive advances later on and will coordinate in circulation and retail.
The buyer division is currently the biggest inside Huawei. A year ago it beat the Huawei transporter arrange business with offers of CNY 348.9 billion ($52 billion), which speaks to a huge year on year increment of 45.1%.
Respect became considerably quicker, 170% year on year, and is positioned second in online deals by volume all around as indicated by IDC.
The brand is set to present its first 5G gadget in the not so distant future, which alongside Huawei’s own Mate X ties in pleasantly with Huawei’s system business.
Concerning the objectives that Yu set before Huawei in 2012, they incorporate changing far from being an ODM to an appropriate OEM and dropping the low-edge ultra-low-end cell phones.
Additionally, joining chips from HiSilicon (both Kirin chipsets and Balong modems) and creating EMUI. Check and check.